Real estate ad examples
Real estate ads sell either a property or an agent, and the photo carries most of the weight. We have not yet made analysed examples for this industry, so this page lists the formats and tips we recommend and the ads we plan to create. Note that housing ads on Meta run under a special ad category with limited targeting, and in the US fair housing rules apply to both the copy and the audience.
Ad ideas we are making next
Finished, analysed examples for this industry are on the way. These are the ads we plan to add.
- New arrival: 'Just listed: 3-bed with garden' plus the price, over a twilight exterior photo of the house
- Event: 'Open house Sunday 1 to 3 pm' poster over a bright living room photo
- Testimonial: a real seller's quote over the agent standing beside a 'Sold' sign
- Statistic: the agent's real number of homes sold this year in big type over a street of houses
- Before-after: an empty room next to its virtually staged version, clearly labelled 'virtually staged'
Tips for real estate ads
- On Meta, run property ads under the housing special ad category. Targeting by age, gender or postcode is limited, so let the creative find the audience.
- Use the property's real photos. Do not AI-generate or edit rooms in ways that misrepresent them, and label virtually staged photos as staged.
- Lead with what buyers filter on: area, price, bedrooms and one standout feature.
- Avoid wording that suggests a preferred type of buyer or tenant, such as family status, age or religion. US fair housing rules cover ad copy.
- Seller testimonials must be real clients' words, used with permission.
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