Ad format
Statistic ads
A giant number with a short line explaining it (“14 days — battery on a single charge”) next to the product.
Why it works
A number is specific and easy to remember, and it can be checked. Motion tracks Statistic as one of its static formats.
Source: Motion Creative Benchmarks 2026 (578,750 ads, Sep 2025 – Jan 2026), format “Statistic”.
When to use it
- You have one standout spec or result.
- Tech, health and finance products.
How to write it
- Number + unit, nothing else in the big type.
- One line explaining what it means for the buyer.
Mistakes to avoid
- Numbers you can’t substantiate.
- Several numbers fighting each other.
The example above was made by AdCreator for a fictional demo brand.
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Paste your link in AdCreator and pick “Statistic”. You'll need: one verified number. Best for gadgets, apps, health products.
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