Ad sizes and specs for every platform

Recommended pixel sizes, aspect ratios, file limits and safe zones, taken from each platform's own ad specs and checked on 2026-10-20. Sources are linked on every page.

Facebook

Feed image4:5 · 1440 × 1800
Feed video4:5 · 1440 × 1800
Stories image9:16 · 1440 × 2560

All Facebook specs

Instagram

Feed image4:5 · 1440 × 1800
Feed video9:16 · 1080 × 1920
Stories image9:16 · 1440 × 2560

All Instagram specs

TikTok

In-Feed video (vertical)9:16 · 720 × 1280 or larger
In-Feed video (horizontal)16:9 · 960 × 540 or larger
In-Feed video (square)1:1 · 640 × 640 or larger

All TikTok specs

Google Ads

Landscape image (Performance Max, Demand Gen, responsive display)1.91:1 · 1200 × 628
Square image (Performance Max, Demand Gen, responsive display)1:1 · 1200 × 1200
Portrait image (Performance Max, Demand Gen)4:5 · 960 × 1200

All Google Ads specs

Pinterest

Standard image2:3 · 1000 × 1500
Standard video1:1, 2:3, 4:5 or 9:16 · varies (no pixel size published)
Max-width video1:1 or wider · varies (no pixel size published)

All Pinterest specs

LinkedIn

Single image (landscape)1.91:1 · 1200 × 628
Single image (square)1:1 · 1200 × 1200
Single image (vertical)4:5 · 720 × 900

All LinkedIn specs

Snapchat

Single image or video (video)9:16 · 1080 × 1920
Single image or video (image)9:16 · 1080 × 1920
Story ad (Discover tile)3:5 · 360 × 600

All Snapchat specs

YouTube

Skippable in-stream16:9 · 1920 × 1080
Non-skippable in-stream16:9 · 1920 × 1080
Bumper16:9 · 1920 × 1080

All YouTube specs

Ad resizer

Crop one image to 1:1, 4:5, 9:16 and 1.91:1 in your browser.

Safe zone checker

See what Reels, TikTok and Shorts cover on your vertical ad.

Ad mockups

Preview your ad in a feed or story frame and export a PNG.

Every size from one ad

AdCreator lays out each ad again for 1:1, 4:5, 9:16 and 1.91:1, with text inside the safe zones. Paste your link to start.

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