Facebook ad sizes & specs (2026)

Meta's Ads Guide now recommends 4:5 at 1440 × 1800 px for Facebook Feed images and videos, and 9:16 at 1440 × 2560 px for Stories and Reels. Images are JPG or PNG up to 30 MB; videos are MP4, MOV or GIF up to 4 GB. In Stories and Reels, keep text and logos out of the top 14%, the bottom 35% and 6% on each side.

Checked against Facebook's own specs on 2026-10-20. Sources at the bottom.

Facebook ad specs at a glance

Feed image

4:5 · 1440 × 1800

Minimum:: 600 × 750
Files:: JPG, PNG, up to 30 MB
Text:: Primary text: 50–150 characters recommended; headline: 27 characters

Feed video

4:5 · 1440 × 1800

Minimum:: 120 × 120
Files:: MP4, MOV, GIF, up to 4 GB
Length:: 1 s – 241 min
Text:: Primary text: 50–150 characters recommended; headline: 27 characters

Stories image

9:16 · 1440 × 2560

Minimum:: 500 px wide
Files:: JPG, PNG, up to 30 MB
Text:: Primary text: 125 characters; headline: 40 characters
Safe zone:: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).

Stories video

9:16 · 1440 × 2560

Minimum:: 250 px wide
Files:: MP4, MOV, GIF, up to 4 GB
Length:: 1 s – 3 min (videos over 15 s are split into Stories cards)
Text:: Primary text: 125 characters; headline: 40 characters
Safe zone:: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).

Reels video

9:16 · 1440 × 2560

Minimum:: 250 px wide (500 px for ads 30 s or longer)
Files:: MP4, MOV, up to 4 GB
Length:: Up to 15 min
Text:: Primary text: 44 characters
Safe zone:: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).

Carousel (Feed)

1:1 · 1080 × 1080 or larger

Files:: JPG, PNG; video MP4, MOV, GIF, up to 30 MB per image; 4 GB per video
Length:: 1 s – 240 min per video card
Text:: Primary text: 80 characters; headline: 20; description: 18

Placement	Ratio	Recommended	Files	Text & length
Feed image	4:5	1440 × 1800min 600 × 750	JPG, PNGup to 30 MB	Primary text: 50–150 characters recommended; headline: 27 charactersAspect ratio tolerance 3%. At the same width, 4:5 is 25% taller than 1:1, so it fills more of the phone screen.
Feed video	4:5	1440 × 1800min 120 × 120	MP4, MOV, GIFup to 4 GB	Primary text: 50–150 characters recommended; headline: 27 characters1 s – 241 minH.264, square pixels, fixed frame rate, progressive scan, stereo AAC at 128 kbps or more. For some objectives (including Awareness) the headline and CTA footer is not shown in mobile Feed. Captions and sound optional but recommended.
Stories image	9:16	1440 × 2560min 500 px wide	JPG, PNGup to 30 MB	Primary text: 125 characters; headline: 40 charactersSafe zone: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).Aspect ratio tolerance 1%.
Stories video	9:16	1440 × 2560min 250 px wide	MP4, MOV, GIFup to 4 GB	Primary text: 125 characters; headline: 40 characters1 s – 3 min (videos over 15 s are split into Stories cards)Safe zone: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).Facebook shows 1, 2 or 3 cards before viewers can tap "Play Full".
Reels video	9:16	1440 × 2560min 250 px wide (500 px for ads 30 s or longer)	MP4, MOVup to 4 GB	Primary text: 44 charactersUp to 15 minSafe zone: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).Values from Meta's Reels spec page (published for Instagram Reels); Meta sells Reels ads for Facebook and Instagram together and gives the same safe zone for Facebook Stories.
Carousel (Feed)	1:1	1080 × 1080 or larger	JPG, PNG; video MP4, MOV, GIFup to 30 MB per image; 4 GB per video	Primary text: 80 characters; headline: 20; description: 181 s – 240 min per video card2 to 10 cards. Landing page URL required. Aspect ratio tolerance 3%.

Safe zones for vertical Facebook ads

Instagram & Facebook Stories

top 269 px, bottom 672 px, left 65 px, right 65 px

Meta now gives Stories the same rule as Reels: roughly 14% top, 35% bottom and 6% on each side.

Check your ad

Instagram & Facebook Reels

top 269 px, bottom 672 px, left 65 px, right 65 px

Meta's rule: leave roughly the top 14%, bottom 35% and 6% on each side free of text, logos and key elements, so the profile icon and CTA do not cover them and nothing sits too close to the edge on screens taller than 9:16. On Meta's recommended 1440 × 2560 that is 358 px top, 896 px bottom, 86 px sides.

Check your ad

Tips for Facebook ad creative

Export Feed creative at 4:5 (1440 × 1800). At the same width a 4:5 image is 25% taller than a 1:1 square, so it covers more of the mobile Feed.
Make a separate 9:16 version (1440 × 2560) for Stories and Reels instead of reusing the 4:5 file. In Meta's own split tests, 9:16 video with sound and key messages inside the safe zone got 2x higher delivery to Reels.
On a 1080 × 1920 Stories or Reels frame, keep headlines, prices, logos and disclaimers between y = 269 px and y = 1248 px and between x = 65 px and x = 1015 px (14% top, 35% bottom, 6% sides).
Write short copy: Meta suggests 50–150 characters of primary text and a 27-character headline for Feed, and lists only 44 characters of primary text for Reels, so put the message in the creative itself.
Add captions and sound to video. Meta lists both as optional but recommended, and Reels play with sound on by default.

Resize an image to these sizes Preview in a Facebook mockup

Facebook ad size questions

What is the best Facebook ad size in 2026?

For Feed, 4:5 at 1440 × 1800 px, which is Meta's current recommendation for both images and video. For Stories and Reels, 9:16 at 1440 × 2560 px. For carousel cards, 1:1 at 1080 × 1080 px or larger.

Is 1080 × 1080 still a good Facebook ad size?

It is what Meta asks for on carousel cards (1:1, at least 1080 × 1080). For single-image Feed ads Meta now recommends 4:5 at 1440 × 1800, which takes up more screen height than a square.

What is the maximum file size for Facebook ads?

30 MB for images (JPG or PNG) and 4 GB for video (MP4, MOV or GIF).

How long can a Facebook video ad be?

Feed video can run from 1 second to 241 minutes. Stories video can run from 1 second to 3 minutes, and anything longer than 15 seconds is split into separate Stories cards. Reels ads can be up to 15 minutes.

What is the safe zone for Facebook Stories and Reels ads?

Meta recommends leaving roughly 14% at the top, 35% at the bottom and 6% on each side free of text, logos and other key elements so the profile icon and call-to-action do not cover them.

Sources (checked 2026-10-20)

Other platforms

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