Example 1
Handwritten note beside a candle
- Hook
- A yellow sticky note reading 'Your cozy era starts here', stuck to a rustic wooden table, feels like a personal message.
- Offer
- No discount: the promise is a cosy evening, from a hand-poured soy candle.
- Call to action
- No button on the image. The only other text is 'Ember & Oak - hand-poured soy candles' in small white type near the bottom.
- Format
- Post-it note
Why it works
Post-it ads were among the formats taking the most spend relative to how often they were used in Motion's 2026 benchmark. The reason shows here: a handwritten note feels like it was left for you, not printed for everyone. The yellow square is stuck to the front of a weathered wooden table, and the black marker text uses the 'era' phrasing common on social media. Above it, an amber glass jar candle burns with a clean flame, and behind it a living room glows with a lamp, fairy lights and an open fire, all blurred into warm bokeh. The note is the only cool, flat colour in a warm scene, so it pulls the eye straight away. It suits people buying for themselves or as a gift in the colder months. Weaknesses: the candle's label is blank, so the product has no identity on screen, and the brand line is small and low in contrast. A local candle or gift shop could use the same idea with a note stuck to its own counter.
Test next: Put the real label on the jar and write the shop's street or a weekend offer on the note instead of a slogan.
