Ad format
Post-it note ads
A yellow sticky note with a short handwritten line, stuck next to the product in a real setting. A small printed brand line at the bottom.
Why it works
Handwriting reads as personal and unpolished, so the ad doesn’t look like an ad. Motion lists Post-It among the formats with the highest spend-use ratio in 2026.
Source: Motion Creative Benchmarks 2026 (578,750 ads, Sep 2025 – Jan 2026), format “Post-It”. Listed among the formats with the highest spend-use ratio.
When to use it
- Gifts, home goods, food.
- Seasonal moments (“your cozy era starts here”).
How to write it
- Under 6 words on the note.
- Say it like a friend would.
Mistakes to avoid
- Too much text on the note.
- Handwriting that is hard to read on a phone.
The example above was made by AdCreator for a fictional demo brand.
Make this ad for your brand
Paste your link in AdCreator and pick “Post-it note”. You'll need: a product photo. Best for home goods, gifts, food.
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