Ad format
Us vs them ads
Two columns: your product with green checks on the left, “the usual alternative” with red crosses on the right, and three rows of criteria that matter to the buyer.
Why it works
It frames the choice for the viewer and makes your differences concrete. Motion lists Us vs Them among the formats it tracks in its 2026 benchmark.
Source: Motion Creative Benchmarks 2026 (578,750 ads, Sep 2025 – Jan 2026), format “Us vs Them”.
When to use it
- Your product is clearly different on 2–3 measurable points.
- Categories where buyers default to a familiar option.
How to write it
- Compare against a category (“regular juice”), not a named competitor.
- Three rows, each a fact the viewer can check.
- Headline names the tension: “Not all smoothies are equal”.
Mistakes to avoid
- Naming a competitor without being able to prove every row.
- Rows that are vague or subjective.
The example above was made by AdCreator for a fictional demo brand.
Make this ad for your brand
Paste your link in AdCreator and pick “Us vs them”. You'll need: 2–3 verifiable differences. Best for food and drink, health products, subscriptions.
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