Google Ads image sizes & specs (2026)

Google Ads image assets come in two core shapes: landscape 1.91:1 at 1200 × 628 px and square 1:1 at 1200 × 1200 px, plus an optional 4:5 portrait at 960 × 1200 px. Images are JPG or PNG up to 5 MB (5120 KB), and the logo is 1:1 at 1200 × 1200 px. Demand Gen and responsive display ads also take 9:16 images.

Checked against Google Ads's own specs on 2026-10-20. Sources at the bottom.

Google Ads ad specs at a glance

Landscape image (Performance Max, Demand Gen, responsive display)

1.91:1 · 1200 × 628

Minimum:: 600 × 314
Files:: JPG, PNG, up to 5 MB (5120 KB)
Text:: Performance Max: headlines 30 characters (3–15), long headlines 90 (1–5), descriptions 90 (2–5), business name 25

Square image (Performance Max, Demand Gen, responsive display)

1:1 · 1200 × 1200

Minimum:: 300 × 300
Files:: JPG, PNG, up to 5 MB (5120 KB)
Text:: Responsive display: up to 5 short headlines of 30 characters; 1 long headline of 90

Portrait image (Performance Max, Demand Gen)

4:5 · 960 × 1200

Minimum:: 480 × 600
Files:: JPG, PNG, up to 5 MB (5120 KB)
Text:: Demand Gen: headlines 40 characters (at least one of 30 or fewer), descriptions 90, business name 25

Vertical image (Demand Gen, responsive display)

9:16 · 1080 × 1920 (Demand Gen); 900 × 1600 (responsive display)

Minimum:: 600 × 1067
Files:: JPG, PNG, up to 5 MB (5120 KB)
Safe zone:: Google says 9:16 image safe zones match its vertical video safe zone: on 1080 × 1920 keep content out of the top 288 px, bottom 672 px, left 48 px and right 192 px.

Logo

1:1 · 1200 × 1200

Minimum:: 128 × 128
Files:: JPG, PNG, up to 5 MB (5120 KB)

Carousel (Demand Gen)

1.91:1 or 1:1 (vertical optional) · Same sizes as single images

Files:: JPG, PNG, up to 5 MB per image
Text:: Card headline: 40 characters; description: 40 characters

Uploaded display ads (banners)

varies · 300 × 250, 336 × 280, 728 × 90, 970 × 90, 160 × 600, 300 × 600, 320 × 50

Files:: JPG, PNG, GIF (non-animated), up to 150 KB

Placement	Ratio	Recommended	Files	Text & length
Landscape image (Performance Max, Demand Gen, responsive display)	1.91:1	1200 × 628min 600 × 314	JPG, PNGup to 5 MB (5120 KB)	Performance Max: headlines 30 characters (3–15), long headlines 90 (1–5), descriptions 90 (2–5), business name 25Required in Performance Max and Demand Gen. Up to 20 images in Performance Max and Demand Gen; up to 15 per ratio in responsive display ads.
Square image (Performance Max, Demand Gen, responsive display)	1:1	1200 × 1200min 300 × 300	JPG, PNGup to 5 MB (5120 KB)	Responsive display: up to 5 short headlines of 30 characters; 1 long headline of 90Required in Performance Max and responsive display ads.
Portrait image (Performance Max, Demand Gen)	4:5	960 × 1200min 480 × 600	JPG, PNGup to 5 MB (5120 KB)	Demand Gen: headlines 40 characters (at least one of 30 or fewer), descriptions 90, business name 25Optional. Google recommends uploading 3 images of each orientation for maximum placement coverage.
Vertical image (Demand Gen, responsive display)	9:16	1080 × 1920 (Demand Gen); 900 × 1600 (responsive display)min 600 × 1067	JPG, PNGup to 5 MB (5120 KB)	Safe zone: Google says 9:16 image safe zones match its vertical video safe zone: on 1080 × 1920 keep content out of the top 288 px, bottom 672 px, left 48 px and right 192 px.Optional. Performance Max image assets stop at 4:5; 9:16 there is for video.
Logo	1:1	1200 × 1200min 128 × 128	JPG, PNGup to 5 MB (5120 KB)	Optional landscape logo 4:1 at 1200 × 300 (min 512 × 128). Google advises against mostly-white logos on transparent backgrounds.
Carousel (Demand Gen)	1.91:1 or 1:1 (vertical optional)	Same sizes as single images	JPG, PNGup to 5 MB per image	Card headline: 40 characters; description: 40 characters2 to 10 cards, one image per card. Every card must use the same aspect ratio.
Uploaded display ads (banners)	varies	300 × 250, 336 × 280, 728 × 90, 970 × 90, 160 × 600, 300 × 600, 320 × 50	JPG, PNG, GIF (non-animated)up to 150 KB	Fixed-size banners you design yourself; Google lists these as recommended sizes.

Tips for Google Ads ad creative

Always upload both a 1.91:1 (1200 × 628) and a 1:1 (1200 × 1200) image: both are required for Performance Max, and they are the most common Google Ads image sizes.
Add 4:5 (960 × 1200) images too. They are optional but let Demand Gen and Performance Max fill tall mobile feed slots.
Upload several images per shape: Google recommends 3 of each orientation in Demand Gen and 4 or more landscape and square images in Performance Max (up to 20 each).
Avoid text baked into responsive display images: Google warns it becomes unreadable when ads are shrunk, and blank space should not exceed 80% of the image.
Keep at least one headline at 30 characters or fewer in Demand Gen (limit 40), or Ad Strength shows Incomplete and the ad cannot serve on Display.

Resize an image to these sizes

Google Ads ad size questions

What image sizes does Google Ads need?

Landscape 1.91:1 at 1200 × 628 px (min 600 × 314) and square 1:1 at 1200 × 1200 px (min 300 × 300), plus an optional 4:5 portrait at 960 × 1200 px (min 480 × 600). Demand Gen and responsive display ads also accept 9:16 images.

What is the maximum image file size for Google Ads?

5 MB (5120 KB) for image and logo assets. Uploaded display banners are limited to 150 KB.

What logo size does Google Ads use?

A square 1:1 logo at 1200 × 1200 px (minimum 128 × 128). A 4:1 landscape logo at 1200 × 300 px (minimum 512 × 128) is optional.

How many headlines can a Performance Max asset group have?

3 to 15 headlines of up to 30 characters (Google suggests 11 or more), 1 to 5 long headlines of up to 90 characters, 2 to 5 descriptions of up to 90 characters, and a business name of up to 25 characters.

Google Ads image sizes & specs (2026)

Google Ads ad specs at a glance

Tips for Google Ads ad creative

Google Ads ad size questions

Sources (checked 2026-10-20)

Other platforms

Make Google Ads ads in every size