Instagram ad sizes & specs (2026)

Meta now recommends 4:5 at 1440 × 1800 px for Instagram Feed image ads and 9:16 at 1440 × 2560 px for Stories and Reels. Images are JPG or PNG up to 30 MB and videos up to 4 GB. In Stories and Reels, keep text and logos out of the top 14%, the bottom 35% and 6% on each side so the profile icon and call-to-action do not cover them.

Checked against Instagram's own specs on 2026-10-20. Sources at the bottom.

Instagram ad specs at a glance

Feed image

4:5 · 1440 × 1800

Minimum:: 500 px wide
Files:: JPG, PNG, up to 30 MB
Text:: Primary text: 125 characters; headline: 40 characters; up to 30 hashtags

Feed video

9:16 · 1080 × 1920

Minimum:: 250 px wide
Files:: MP4, MOV, GIF, up to 4 GB
Length:: 1 s – 60 min
Text:: Primary text: 125 characters; up to 30 hashtags

Stories image

9:16 · 1440 × 2560

Minimum:: 500 px wide
Files:: JPG, PNG, up to 30 MB
Text:: Primary text: 125 characters
Safe zone:: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).

Stories video

9:16 · 1440 × 2560

Minimum:: 250 px wide
Files:: MP4, MOV, GIF, up to 4 GB
Length:: 1 s – 60 min (16 s or longer may be split into Stories cards)
Text:: Primary text: 125 characters
Safe zone:: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).

Reels video

9:16 · 1440 × 2560

Minimum:: 250 px wide (500 px for ads 30 s or longer)
Files:: MP4, MOV, up to 4 GB
Length:: Up to 15 min
Text:: Primary text: 44 characters
Safe zone:: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).

Reels image

9:16 · 1440 × 2560

Minimum:: 500 px wide
Files:: JPG, PNG, up to 30 MB
Text:: Primary text: 44 characters
Safe zone:: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).

Carousel (Feed)

4:5 · 1080 × 1080 or larger

Files:: JPG, PNG; video MP4, MOV, GIF, up to 30 MB per image; 4 GB per video
Length:: 1 s – 2 min per video card
Text:: Primary text: 125 characters; up to 30 hashtags

Placement	Ratio	Recommended	Files	Text & length
Feed image	4:5	1440 × 1800min 500 px wide	JPG, PNGup to 30 MB	Primary text: 125 characters; headline: 40 characters; up to 30 hashtagsAccepted ratios run from 4:5 (tallest) to 1.91:1 (widest). Aspect ratio tolerance 1%.
Feed video	9:16	1080 × 1920min 250 px wide	MP4, MOV, GIFup to 4 GB	Primary text: 125 characters; up to 30 hashtags1 s – 60 minMeta's current Ads Guide lists 9:16 at 1080 × 1920 for Instagram Feed video. Aspect ratio tolerance 1%.
Stories image	9:16	1440 × 2560min 500 px wide	JPG, PNGup to 30 MB	Primary text: 125 charactersSafe zone: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).Aspect ratio tolerance 1%.
Stories video	9:16	1440 × 2560min 250 px wide	MP4, MOV, GIFup to 4 GB	Primary text: 125 characters1 s – 60 min (16 s or longer may be split into Stories cards)Safe zone: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).
Reels video	9:16	1440 × 2560min 250 px wide (500 px for ads 30 s or longer)	MP4, MOVup to 4 GB	Primary text: 44 charactersUp to 15 minSafe zone: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).Reels ads play full-screen between organic Reels, with sound on by default.
Reels image	9:16	1440 × 2560min 500 px wide	JPG, PNGup to 30 MB	Primary text: 44 charactersSafe zone: Leave roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements (about 269 px top, 672 px bottom, 65 px sides on 1080 × 1920).Meta can add music to image ads in Reels, automatically or from up to five songs you pick.
Carousel (Feed)	4:5	1080 × 1080 or larger	JPG, PNG; video MP4, MOV, GIFup to 30 MB per image; 4 GB per video	Primary text: 125 characters; up to 30 hashtags1 s – 2 min per video card2 to 10 cards. Image-only carousels use 4:5; carousels that contain video use 1:1. Aspect ratio tolerance 1%.

Safe zones for vertical Instagram ads

Instagram & Facebook Stories

top 269 px, bottom 672 px, left 65 px, right 65 px

Meta now gives Stories the same rule as Reels: roughly 14% top, 35% bottom and 6% on each side.

Check your ad

Instagram & Facebook Reels

top 269 px, bottom 672 px, left 65 px, right 65 px

Meta's rule: leave roughly the top 14%, bottom 35% and 6% on each side free of text, logos and key elements, so the profile icon and CTA do not cover them and nothing sits too close to the edge on screens taller than 9:16. On Meta's recommended 1440 × 2560 that is 358 px top, 896 px bottom, 86 px sides.

Check your ad

Tips for Instagram ad creative

Use 4:5 in Feed (1440 × 1800). It is the tallest ratio Instagram Feed image ads accept, and at the same width it is 25% taller than a 1:1 post.
Older 1080 × 1350 (Feed) and 1080 × 1920 (Stories/Reels) exports are still above Meta's minimum widths, but Meta's guide now recommends 1440 px wide files.
Build Reels and Stories natively in 9:16. On 1080 × 1920, keep all text and logos inside x 65–1015 px and y 269–1248 px (14% top, 35% bottom, 6% sides).
Reels primary text is listed at 44 characters, so the hook has to live in the video's first seconds, not in the caption.
Use sound in Reels: they play with sound on by default, and Meta reports 2x higher delivery to Reels for 9:16 video with sound and key messages in the safe zone.

Resize an image to these sizes Preview in a Instagram mockup

Instagram ad size questions

What size should Instagram ads be?

Feed: 4:5 at 1440 × 1800 px. Stories and Reels: 9:16 at 1440 × 2560 px. Carousel cards: at least 1080 × 1080 px, 4:5 for image-only carousels and 1:1 when the carousel has video.

Is 1080 × 1350 still the right Instagram feed ad size?

It is still accepted (it is 4:5 and above the 500 px minimum width), but Meta's Ads Guide now recommends 1440 × 1800 px for 4:5 Feed image ads.

What is the Instagram Reels ad safe zone?

Meta recommends keeping roughly the top 14%, the bottom 35% and 6% on each side free of text, logos and other key elements. On a 1080 × 1920 frame that is about 269 px at the top, 672 px at the bottom and 65 px on each side.

How long can Instagram ads be?

Reels ads can be up to 15 minutes. Feed and Stories video ads can run from 1 second to 60 minutes, and Stories videos of 16 seconds or longer may be split into separate cards.

How many characters can an Instagram ad caption have?

Meta lists 125 characters of primary text for Feed and Stories, a 40-character headline in Feed, 44 characters of primary text for Reels, and up to 30 hashtags.

Sources (checked 2026-10-20)

Other platforms

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