Snapchat ad sizes & specs (2026)
Snapchat ads are full-screen vertical: 9:16 at 1080 × 1920 px, with images at least 720 × 1280 px. Video is MP4 or MOV (H.264) up to 1 GB and 3 seconds to 30 minutes; images are JPG or PNG up to 5 MB. Snap's safe zone keeps the top 10%, the bottom 35%, 6% on each side and a 15% wide column in the lower right free of key content.
Checked against Snapchat's own specs on 2026-10-20. Sources at the bottom.
Snapchat ad specs at a glance
Single image or video (video)
9:16 · 1080 × 1920
- Files:
- MP4, MOV (H.264), up to 1 GB
- Length:
- 3 s – 30 min (shorter videos loop to 3 s)
- Text:
- Brand name: 32 characters; headline: 34 characters
- Safe zone:
- Keep key content out of the top 10% (192 px), bottom 35% (672 px), 6% on each side (65 px) and a 15% wide column (162 px) on the right over the bottom 45%.
Single image or video (image)
9:16 · 1080 × 1920
- Minimum:
- 720 × 1280
- Files:
- JPG, PNG, up to 5 MB
- Text:
- Brand name: 32 characters; headline: 34 characters
- Safe zone:
- Same as video: top 10%, bottom 35%, sides 6%, plus a 15% column on the lower right.
Story ad (Discover tile)
3:5 · 360 × 600
- Files:
- PNG, up to 2 MB
- Text:
- Tile headline: 55 characters (emojis count)
- Safe zone:
- With a CTA, keep text out of the top 175 px and bottom 269 px of the tile image.
Collection ad
9:16 · 1080 × 1920
- Files:
- Thumbnails JPG, PNG, up to 2 MB per thumbnail
- Safe zone:
- Keep critical graphics, logos and legal text out of the bottom 450 px.
Commercials
9:16 · 1080 × 1920 (Snap's format overview lists 720 × 1280)
- Files:
- MP4, MOV (H.264)
- Length:
- 3 – 180 s; the first 6 s are non-skippable
- Safe zone:
- Same safe zone as single image or video ads.
Safe zones for vertical Snapchat ads
Snapchat
top 192 px, bottom 672 px, left 65 px, right 65 px; button column 162 px from the right edge over the bottom 864 px (from y = 1056 px)
Snap's single safe-zone spec for Single Image/Video, Story, Collection ads and Commercials. Collection ads ask to keep the bottom 450 px clear because of the product thumbnails.
Check your adTips for Snapchat ad creative
- Only full-screen vertical works: build every Snap ad at 9:16, 1080 × 1920.
- On 1080 × 1920, keep logos, text and CTAs inside x 65–1015 px and y 192–1248 px, and away from the lower-right 162 px column where the buttons sit (Snap's 10% / 35% / 6% / 15% safe zone).
- Place disclaimers well above the bottom buffer; Snap's safe zone page calls this out because the CTA, headline and progress bar sit there.
- The brand name must be the paying advertiser and cannot be the same as the headline.
- Front-load Commercials: only the first 6 seconds are guaranteed, because they are non-skippable.
Snapchat ad size questions
What size are Snapchat ads?
Full-screen 9:16 at 1080 × 1920 px. Images must be at least 720 × 1280 px.
What is the Snapchat ad safe zone?
Snap's current guidance keeps the top 10%, the bottom 35% and 6% on each side clear, plus a 15% wide column on the right over the bottom 45% of the frame. On 1080 × 1920 that is 192 px top, 672 px bottom, 65 px sides and a 162 px right column.
How long can a Snapchat video ad be?
Single image or video ads can be 3 seconds to 30 minutes, as long as the file is 1 GB or less. Videos shorter than 3 seconds are looped. Each Snap in a Story ad can be up to 180 seconds.
What are the Snapchat brand name and headline limits?
Brand name up to 32 characters and headline up to 34 characters, including spaces.
Sources (checked 2026-10-20)
- Snapchat Business Help: Single image or video specs
- Snapchat Business Help: Safe zones for ads
- Snapchat Business Help: Story ad specs
- Snapchat Business Help: Collection ad specs
- Snapchat for Business: Ad formats & specs
Other platforms
Make Snapchat ads in every size
Paste your link. AdCreator makes finished ads and lays each one out again for every placement, with text inside the safe zones.