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Ad format

Listicle ads

A headline promising a number of reasons (“3 reasons runners switch to X9”) and a short numbered list beside the product.

Why it works

Numbers set an expectation of a quick read, and a list lets you stack benefits without crowding. Motion tracks Listicle as one of its core formats.

Source: Motion Creative Benchmarks 2026 (578,750 ads, Sep 2025 – Jan 2026), format “Listicle”.

3 reasons runners switch to X9 — AI-made ad for StreetPulse (fictional sneaker brand launching the X9 running shoe). White and orange running sneaker on a charcoal background with a numbered list.
StreetPulse · fictional brand · made with AdCreator

When to use it

  • Products with several small advantages.
  • Switching campaigns aimed at users of another option.

How to write it

  1. Headline: number + who + the switch (“3 reasons runners switch”).
  2. Each item 1–3 words, led by the number.
  3. Three items. Five at most.

Mistakes to avoid

  • Full sentences in the list.
  • Reasons that repeat each other.

The example above was made by AdCreator for a fictional demo brand.

Make this ad for your brand

Paste your link in AdCreator and pick “Listicle”. You'll need: three short reasons. Best for e-commerce, apps, sports gear.

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More formats

Headline heroOne huge line and one striking product photo.LifestyleThe product in real life, with a short line on top.UGC overlayA casual phone photo with a native-looking caption.

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