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Ad format

Unboxing ads

An overhead photo of hands opening the packaging, with the product revealed inside on tissue paper. Short headline, small button.

Why it works

It recreates the moment of getting the product and shows the packaging quality. In Motion’s 2026 benchmark it had the highest hit rate of the formats reported, while few advertisers use it.

Hit rate
9.8%
Share of ads
2.1%
Share of spend
2.8%

Source: Motion Creative Benchmarks 2026 (578,750 ads, Sep 2025 – Jan 2026), format “Unboxing”. Listed among the formats with the highest spend-use ratio.

The glow box is here — AI-made ad for Lumière Beauty (fictional clean skincare brand (PureSkin vitamin C serum)). Overhead shot of hands opening a blush-pink gift box with a serum bottle and jar on tissue paper.
Lumière Beauty · fictional brand · made with AdCreator

When to use it

  • Gifting and subscription boxes.
  • Beauty and premium packaging.
  • New launches.

How to write it

  1. Headline about the arrival (“The glow box is here”).
  2. Show only your own brand in the box.

Mistakes to avoid

  • Other brands visible in the shot.
  • Packaging that doesn’t match what customers receive.

The example above was made by AdCreator for a fictional demo brand.

Make this ad for your brand

Paste your link in AdCreator and pick “Unboxing”. You'll need: a product photo (and your packaging if you have it). Best for beauty, gifts, subscriptions.

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More formats

Problem / solutionTwo stacked panels: the pain, then your product fixing it.EventA poster-style announcement with date, place and tickets.New arrivalA “NEW” tag, a hero-lit product and one spec line.

Make ads like these in 60 seconds

Paste your website or snap your product. AdCreator builds your brand, writes the copy and makes image ads, product videos and AI spokesperson videos in every size.

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