Ad format
Problem / solution ads
Two stacked panels: a muted photo of the problem with a question (“Noisy commute?”), then a bright photo of the same person with the product and the answer.
Why it works
The viewer recognises the problem first, then sees the fix. It is a variant of the split-screen format Motion tracks.
Source: Motion Creative Benchmarks 2026 (578,750 ads, Sep 2025 – Jan 2026), format “Split Screen”.
When to use it
- Products that solve an everyday annoyance.
- Cold audiences who don’t know they need you yet.
How to write it
- Problem as a 2–3 word question.
- Solution as a short promise.
- Same person in both panels.
Mistakes to avoid
- Exaggerated pain that feels like a stock photo.
- Health problems: claims need evidence.
The example above was made by AdCreator for a fictional demo brand.
Make this ad for your brand
Paste your link in AdCreator and pick “Problem / solution”. You'll need: a product photo. Best for gadgets, home products, services.
More formats
Make ads like these in 60 seconds
Paste your website or snap your product. AdCreator builds your brand, writes the copy and makes image ads, product videos and AI spokesperson videos in every size.