AdCreator vs Pencil
Generative AI ad platform from The Brandtech Group. A brand kit plus AI agents create image, video and text ads, auto-resize them, score them and launch them on ad networks. Here is how it compares with AdCreator, with prices and features checked on 2026-10-20. We make AdCreator; we have tried to be fair, and we link every source.
Pick Pencil if
You want predictive scores and to launch and track ads across many networks from one web platform.
Pick AdCreator if
You want to make ads on your phone from a link or product photo, with resizes that do not use credits.
Features side by side
| Feature | AdCreator | Pencil |
|---|---|---|
| Website link or product to ads | Yes | Not listed |
| Image ads | Yes | Yes |
| Video ads | Yes | Yes |
| AI avatar or spokesperson video | Partly | Not listed |
| Proven ad formats or templates | Yes | Not listed |
| All placement sizes from one ad | Yes | Yes |
| Native iOS or Android app | Yes | Not listed |
| Create ads in the browser | No | Yes |
| Publish to Meta, TikTok or Google | No | Yes |
| Multiple brands | Yes | Yes |
| API or MCP | No | Partly |
| Permanent free plan | Partly | No |
“Partly” for AdCreator: the AI spokesperson is one scripted presenter clip, not an avatar library; the free tier gives watermarked previews and three fast image ads, but no free export. “Not listed” means we could not confirm it from public sources.
Pricing
AdCreator
- Pro weekly$9.99/week
- Pro yearly$79.99/year
- Business yearly$249.99/year
From the App Store (US). Prices may vary by country and are shown in the app before you buy.
Credits: fast image ad 1, video 8, AI spokesperson 12. Failed jobs refunded.
Pencil
- Free guided trial$0
6 ads; a paid plan is needed for platform access
- Core$14/mo$11/mo yearly
50 generations per month, 1 workspace, AI agents, realtime insights and scores, ad launch and tracking
- Growth$55/mo$44/mo yearly
250 generations per month, unlimited workspaces, lower-cost generations
- ProCustom
Unlimited generations, a creative team delivers 4 ads per 24h (max 80 a month), unlimited users, brands and markets
Free option: 6 free ads in a guided trial; no permanent free plan. Checked 2026-10-20. The pricing page states there are no refunds after an upgrade.
How Pencil credits work
One generation is each interaction with an AI model, and each auto-resized format counts as one generation. Unused generations do not roll over.
Where Pencil is better
- Predictive scores and insights before you launch.
- Launch and track ads on Meta, TikTok, YouTube, Google Display, DV360 and LinkedIn.
- Low web entry price: Core is $14/mo, or $11/mo billed yearly.
- A human creative team on Pro, plus DAM integrations (Adobe AEM, Bynder, Orange Logic).
Where AdCreator is different
- Exact-mode text edits and resizes cost 0 credits. On Pencil each auto-resized format counts as a generation.
- Starts from a website link or product photo and builds your brand DNA automatically.
- Works in a native iOS and Android app.
Try AdCreator next to Pencil
Paste the same link into both and compare the ads. AdCreator's first three fast image ads are free.
Looking for other options? See Pencil alternatives.
AdCreator vs Pencil: questions
Does Pencil have a free plan?
6 free ads in a guided trial; no permanent free plan. AdCreator is free to download with watermarked previews and three free fast image ads; exporting needs a subscription.
How do Pencil credits work?
One generation is each interaction with an AI model, and each auto-resized format counts as one generation. Unused generations do not roll over.
Is Pencil available as a mobile app?
Web. Mobile app: not listed in our sources. AdCreator is a native iPhone and Android app; its web app is read-only today.
Sources (checked 2026-10-20)
Spotted something out of date? Email support@kawisoftware.com and we will correct it.
Make ads like these in 60 seconds
Paste your website or snap your product. AdCreator builds your brand, writes the copy and makes image ads, product videos and AI spokesperson videos in every size.