Pencil alternatives
People look for alternatives when Core's 50 monthly generations are not enough, since each model interaction and each resized format counts as one, or when they want to create ads on a phone.
Prices and features checked 2026-10-20. AdCreator is our product.
1. AdCreator
Our productChoose AdCreator if you want to make ads on your phone from a link or product photo, with resizes that do not use credits.
- Exact-mode text edits and resizes cost 0 credits. On Pencil each auto-resized format counts as a generation.
- Starts from a website link or product photo and builds your brand DNA automatically.
- Works in a native iOS and Android app.
Pro weekly $9.99/week · Pro yearly $79.99/year · Business yearly $249.99/year. From the App Store (US). Prices may vary by country and are shown in the app before you buy.
2. AdCreative.ai
AI ad SaaS
Creative scoring, competitor insights and multi-brand plans for agencies.
Web platform that turns a brand kit and website into static banners in all sizes, plus AI UGC and product videos, creative scoring and competitor insights.
From: $39/mo ($20/mo yearly) · Free option: 7-day trial with 20 credits, card required (third parties report 10 credits)
AdCreator vs AdCreative.ai3. The Brief (formerly Creatopy)
AI ad SaaS
No credits, a URL start, banner resizing and publishing to Meta and Google Ads.
AI ad automation platform, formerly Creatopy. Start from a URL, design and resize static, HTML5 and video ads, then publish to Meta and Google Ads and A/B test them.
From: $39/mo ($29/mo yearly) · Free option: 7-day trial, no card required
AdCreator vs The Brief (formerly Creatopy)4. Simplified
AI marketing suite
Campaign-based AI agents that produce A/B ad sets, social batches and emails.
All-in-one marketing suite. Brief an AI agent and get a finished campaign: a batch of social posts, an email sequence, or a paid ad set of 3 A/B variants.
From: $79/mo · Free option: No free plan shown on the pricing page; trial with full Starter access
AdCreator vs Simplified
When to stay with Pencil
Choose Pencil if you want predictive scores and to launch and track ads across many networks from one web platform.
- Predictive scores and insights before you launch.
- Launch and track ads on Meta, TikTok, YouTube, Google Display, DV360 and LinkedIn.
- Low web entry price: Core is $14/mo, or $11/mo billed yearly.
- A human creative team on Pro, plus DAM integrations (Adobe AEM, Bynder, Orange Logic).
Quick comparison
| Tool | Entry price | Mobile app | Video | AI avatar |
|---|---|---|---|---|
| AdCreator | $9.99/week* | Yes | Yes | Partly |
| Pencil | $14/mo ($11/mo yearly) | Not listed | Yes | Not listed |
| AdCreative.ai | $39/mo ($20/mo yearly) | Yes | Yes | Yes |
| The Brief (formerly Creatopy) | $39/mo ($29/mo yearly) | Not listed | Yes | Not listed |
| Simplified | $79/mo | Yes | Yes | Not listed |
* From the App Store (US). Prices may vary by country and are shown in the app before you buy. Competitor prices as listed on their sites or in the sources on each comparison page, checked 2026-10-20.
Sources for Pencil
Make ads like these in 60 seconds
Paste your website or snap your product. AdCreator builds your brand, writes the copy and makes image ads, product videos and AI spokesperson videos in every size.