Example 1
Saturday plans notes-app list
- Hook
- 'Saturday plans' in a phone-notes card with a yellow top bar looks like a screenshot from someone's phone, not an ad.
- Offer
- No discount: the promise is a slow Saturday with fresh croissants at The Flour Mill.
- Call to action
- No button on the image. The list is the pitch, so the platform's button has to carry the click.
- Format
- Notes app
Why it works
The notes-app format copies the look of a phone's notes screen: a white card with a thin yellow bar on top, plain black system type and a numbered list. Here it reads '1. Sleep in', '2. Fresh croissants at The Flour Mill', '3. Nothing else'. The joke lives in item three: the plan is so simple that the bakery becomes the whole day. The brand name sits in the middle line, where the eye lands after the setup, and it is the only brand mention. A large, glossy croissant overlaps the bottom right corner of the card, breaking the frame so it almost pops off the screen, and its deep golden layers are the only colour in the ad. That contrast is what stops the scroll. It targets locals planning their weekend, ideally reached on Friday evening or Saturday morning. Weaknesses: no address, opening time or offer, and no button, so the ad builds appetite and then leaves people to find you on their own. A fourth line with your opening hour and street would fix that.
Test next: Schedule it for Friday evening and Saturday morning only, and test a version where line three reads 'Open from 7, on [your street]'.
